Hello and happy Thanksgiving, my readers! And a happy holiday season in general–it’s officially that time of the year! As such, I initially thought I’d look for some sort of vintage, pumpkin pie-related recipe from Ye Old Movie Magazines to share. But instead, I found something better!
Introducing the great 1922 Way Down East Perfect Pumpkin Pie Contest Exploitation Campaign!!
Because pumpkin spice was always popular, y’all.
Now here’s an interesting peek into the history of this ghoulish time of the year. We take it for granted that “Halloween” = kids dressing up in costumes and going trick or treating. But for kids back during the silent era, Halloween (or Hallowe’en, if you like old-timey spellings as much as I do) had far more emphasis on the “trick” than the “treat.”
As well as the “terrifying.”
Trick-or-treating, descended from the “guising” tradition from Scotland and Ireland, didn’t become common until the 1930s. Before that, kids would still dress in costumes, but usually for Hallowe’en parties. And…mischief making.
This mischief often involved harmless pranks like soaping shop windows or more annoying feats like toppling people’s outhouses or opening gates to let out farmers’ cows. But some “goblins” took advantage of the night to vandalize peoples’ property, sometimes causing serious damage. Continue reading